I actually put another barrier before a call even in the form of a number of specific questions they MUST answer to book a call. All clients get this email as a reply to their initial contact.
Hey $$$$name thanks for getting in touch about $$$$project. It sounds interesting but I need some more information to help me decide:
- If I’m a good fit or
- If someone I know is a better fit
What I need to know is:
- Why do you need $$$$feature now and why is it more important than something else you could be building?
- Have clients or internal staff been asking for $$$$feature?
- What would happen if we didn’t do $$$$feature? What opportunities would be lost?
- What will happen to your business when we finish %filltext:name=feature%? How will it move your business to the ‘next level’
- How are we going to measure success of $$$$feature? (time saved, more conversions to email, more sales…)
- What is your timeframe for completion?
- What is the budget you have allotted for the project?
- Who are the decision makers that will decide if this project moves forward?
Budget is usually the hardest question here but it’s something that I need to at least have an idea on. Do you have $1000 and I need to find existing solutions that can be ‘glued’ together to meet your goals (and you’ll probably have to give up on some specifics of how it works) or do you have $30k (or more) to spend and we can build you whatever you specifically need?
So even a range of where things start to feel ‘expensive’ helps me know what to think about as I sort out what works for your project.
The questions above are going to help me know a few things:
- if I’m the best fit for your project
- if someone else is a better fit
- if I’ve got the time for the project
- if my costs fit with your budget
- if I know of someone else that fits your budget better
Thanks for the answers, and have an awesome day